About Touchstone Jewelers

Over time the word “touchstone” has come to be used as a term to denote a standard, a measure of excellence.

Touchstone Jewelers was founded in 1987 with the intent of becoming the jewelry store by which all other jewelers are measured, hence the name “Touchstone”.

When original owners Mark Welsh and Sharon McAlmond retired in 2016, longtime friend, employee, and Gemologist Dennis Schoeneberg realized the need for the Touchstone legacy of offering exceptional customer service and quality jewelry at the best possible price to continue in the TriCities.

It was our mission in 1987 and it is still our mission today to bring the TriCities the very best in quality, price, and service.

Stop in and see us in Marineland Plaza!

Our Associates

Dennis Schoeneberg

Owner, Gemologist (GIA)

40 years experience

Dennis, a graduate of the Gemological Institute of America (GIA), has over 35 years of experience in the jewelry industry. Throughout his career, he has worked as a buyer, manager, and now as a business owner. Dennis worked with Mark Welsh and Sharon at Touchstone Jewelers for over 12 years before becoming a co-owner. He and his family have lived in the Tri-Cities since 1980.

Thien Le


30 years experience

Originally from Vietnam, Thien has designed jewelry for over 30 years, 20 of those in the Tri-Cities. He works with our other designers to develop unique pieces for our customers. He often uses a wax casting method to create his designs and works in various types of metals including gold, silver and platinum.

Brandi Roediger

Assistant Manager, certified in Diamonds and Diamond Grading (GIA)

15 years experience

Brandi Roediger – Assistant Manager

Brandi entered the jewelry business as a teenager employed at a family friend’s jewelry store in Higgins Lake, Michigan. She attended Northern Michigan University, has completed GIA coursework in diamonds, diamond grading and colored stones, and now has over 17 years of experience in the industry. She has lived in the Tri-Cities and worked for Touchstone Jewelers since 2009.

William Lenzke III

Sales Associate, Certified in Diamonds and Diamond Grading (GIA), A.J.P (Accredited Jewelry Professional)

William has been interested in jewelry since assisting his father with his photography business at age 12. Despite his passion for jewelry, he worked as a professional nuclear chemical engineer for a few years after graduating from Oregon State University. He has since become an accredited jewelry professional (GIA), a GIA Diamond Graduate and a GIA Pearl Graduate.

Theresa Croskrey

Applied Jewelry Professional (GIA), Registered Jeweler (AGS)

25 years experience

Theresa has spent 24 years in the jewelry business and 16 of those in jewelry business management. She is a registered jeweler (AGS) and has a Marketing degree from the University of West Florida. Theresa assisted her parents in the restaurant business for numerous years but is now doing GIA course work in colored stones. Theresa loves working with bridal customers and enjoys watching couples grow in their relationships.

Hayley Welsh

Sales Associate

10 years experience

Hayley was born into the jewelry business. Her father, Mark Welsh, was the former owner of Touchstone Jewelers where she began helping out at an early age. She is currently doing GIA course work and now has over nine years of experience in the jewelry business.